An empirical investigation for application of big data use in fostering export performance: a dual moderation model

What is it about?

Digital technologies, such as big data applications, in firms' operations in the current era of the digital revolution are critical for going global because they reflect the competitive edge for small and medium enterprises. The success of increasing SME export performance is dependent upon how firms, particularly SMEs, articulate their business and IT strategies to uplift the SME's decision-making.

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