Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention

Talat Islam, Ishfaq Ahmed, Ghulam Ali, Zeshan Ahmer
  • British Food Journal, September 2019, Emerald
  • DOI: 10.1108/bfj-12-2018-0805

What is it about?

The global increase in coffee consumption has increased competition among Cafés generating the need to finding ways of increasing customers’ revisit. Considering this backdrop we aim at investigating the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention considering involvement as a mediator.

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http://dx.doi.org/10.1108/bfj-12-2018-0805

The following have contributed to this page: Dr Talat Islam

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