The impact of the Greek crisis on the consumers’ behaviour: some initial evidences?

  • Marie-Noelle Duquenne, George Vlontzos
  • British Food Journal, May 2014, Emerald
  • DOI: 10.1108/bfj-11-2012-0279

Greek consumers' behaviour during the economic crisis - an empirical research

What is it about?

The ongoing economic crisis in Greece has clearly modified the consumption patterns of Households. The empirical study on a random sample of 932 households living in the region of Thessaly (Central Greece) reveals that most of the households have modified their eating habits, by reducing the quantities consumed and/or looking for less expensive brands. Only 15% of the households do not seem to be affected by the crisis and the austerity policy.

Why is it important?

The spatial analysis of consumption's behaviors allowed to verify that among low-income households, those living in urban areas are the most deeply affected by the economic crisis and this, in much greater proportions than households living in rural areas


Dr Marie-Noelle Duquenne - NTYKEN
Univeristy of Thessaly

The findings of this research can be utilized in future attempts to assess the evolution of this phenomenon. There are almost some limitations because this field research has been conducted on a regional level. For this reason, there is a necessity for further research on a national level.

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The following have contributed to this page: Dr Marie-Noelle Duquenne - NTYKEN