Greek consumers' behaviour during the economic crisis - an empirical research
What is it about?
The ongoing economic crisis in Greece has clearly modified the consumption patterns of Households. The empirical study on a random sample of 932 households living in the region of Thessaly (Central Greece) reveals that most of the households have modified their eating habits, by reducing the quantities consumed and/or looking for less expensive brands. Only 15% of the households do not seem to be affected by the crisis and the austerity policy.
Why is it important?
The spatial analysis of consumption's behaviors allowed to verify that among low-income households, those living in urban areas are the most deeply affected by the economic crisis and this, in much greater proportions than households living in rural areas
The following have contributed to this page: Dr Marie-Noelle Duquenne - NTYKEN