Integrating the extended theory of planned behavior model and the food-related routines to explain food waste behavior

What is it about?

The main theoretical contribution of this study is that the extended TPB that includes both moral norms and motivation to reduce food waste elucidates the role of motivations in the formation of attitudes. In addition, not only intention not to waste food and shopping routines but also situational factors explained food waste behavior. These findings provide practical and policy implications for enhancing people’s intention not to waste food and for reducing their actual food waste behavior.

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