What is it about?
Even though mezcal has an annual increase of 45 % in consumption, and there is little research in this topic. The study herein reported shows that mezcal consumers are motivated by different aspects of mezcal, not necessarily related to DOP.
Featured Image
Read the Original
This page is a summary of: Understanding the motives of consumers of mezcal in Mexico, British Food Journal, July 2018, Emerald,
DOI: 10.1108/bfj-07-2017-0381.
You can read the full text:
Contributors
The following have contributed to this page
