The knowledge of Italian wines on export markets

  • A nonparametric methodology to analyze promotional actions
  • Luigino Barisan, Vasco Boatto, Luca Rossetto, Luigi Salmaso
  • British Food Journal, January 2015, Emerald
  • DOI: 10.1108/bfj-07-2013-0192

An empirical and theorethical analysis of Italian promotional wine activities abroad

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The following have contributed to this page: Dr Luigino Barisan