Eliciting consumer preferences for credence attributes in a fine-dining restaurant

What is it about?

The choices faced by restaurant customers are very similar to the choices marketers provide in choice experiments. In this article, we illustrate the use and discuss the strength and weakness of restaurant choice experiments where one manipulate more than one attribute and the customers do not know they are part of an experiment. In our illustration, we explore how menu descriptions and price affect customer choices of an organic veal main course in an haute cuisine restaurant.

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