What is it about?
The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been investigated together.
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Why is it important?
The study contributed to the anti-consumption literature by analyzing buying intentions toward junk food within the concept of anti-consumption, analyzing intentions by adding anticipated regret and perceived risk to the TPB model and analyzing the effects of perceived risk on anticipated regret.
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This page is a summary of: Factors influencing Turkish parents’ intentions towards anti-consumption of junk food, British Food Journal, January 2019, Emerald,
DOI: 10.1108/bfj-03-2018-0200.
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