A new kind of street food: the food truck phenomenon

What is it about?

Through a sample of 41 food trucks in the North-West of Italy, the authors analysed the characteristics of food trucks and evaluated their efficiency performance utilizing output-oriented data envelopment analysis. This pioneer study demonstrated differences between the “Traditional Food Truck” and “Gourmet Food Truck”. The second category was more efficient than the second and, at the same time, it confirmed that innovation is an important key to achieve competitive advantage in this young subsector of the food industry.

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Why is it important?

This is a pioneer study that analyses how a business based on the combination of tradition and innovation can offer a competitive advantage and strengthen a strong connection to its territory, improving corporate performance.