What is it about?
The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.
Featured Image
Why is it important?
By better understanding the role of product assortment as a value-added feature in online value co-creation process, the e-tail managers can leverage the proposed integrated capability to improve e-tailing performance and customer outcomes in the form of business.
Perspectives
With rapid advancements in internet-led communication, we are witnessing the dawn of a new era of e-tail innovations around us which is expected to change the way people experience shopping.
Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India
Read the Original
This page is a summary of: Managing online product assortment and order fulfillment for superior e-tailing service experience, Asia Pacific Journal of Marketing and Logistics, September 2019, Emerald,
DOI: 10.1108/apjml-05-2018-0167.
You can read the full text:
Contributors
The following have contributed to this page
