National identity and the perceived values of foreign products with local brands

Nguyen-Hau Le, Hai-Minh Thi Nguyen, Tuan Van Nguyen
  • Asia Pacific Journal of Marketing and Logistics, November 2013, Emerald
  • DOI: 10.1108/apjml-01-2013-0017

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http://dx.doi.org/10.1108/apjml-01-2013-0017

The following have contributed to this page: Hau-Nguyen Le