All Stories

  1. The emotional effects of pre-service imagination on co-created value and co-innovation. An empirical study in the tourism sector

    Article • Journal of Services Marketing, June 2026, Emerald

    Hau-Nguyen Le

  2. Measuring service-dominant orientation (SDO): a firm-based approach

    Article • Management Research Review, December 2024, Emerald

    Hau-Nguyen Le

  3. Mindfulness, resilience and the happiness of service employees working from home

    Article • Journal of Services Marketing, April 2024, Emerald

    Hau-Nguyen Le

  4. The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector

    Article • International Journal of Bank Marketing, November 2021, Emerald

    Hau-Nguyen Le

  5. National identity and the perceived values of foreign products with local brands

    Article • Asia Pacific International Journal of Marketing, November 2013, Emerald

    Hau-Nguyen Le