Understanding digital temptations: An analysis of Internet users' urge to click clickbaits
Photo by Glenn Carstens-Peters on Unsplash
What is it about?
Clickbaits refer to sensationalized headlines on the Internet that provide just enough information to rouse but not satisfy one’s curiosity (e.g., “What this Covid patient did will blow your mind”). People often fail to resist their urge to click clickbaits. But why? What factors predict their urge to click clickbaits? These are the questions that the current paper explores.
Why is it important?
As a by-product of ubiquitous Internet access, Internet addiction is now on the rise. And so is people's willingness to fall for digital temptations such as clickbaits. The findings of this paper can help improve society’s online resilience by bolstering individuals’ defence mechanism against digital temptations.
The following have contributed to this page: Dr Snehasish Banerjee and Mr Anjan Pal