What is it about?

Eye tracking is a precise method of capturing where people look when interacting with a digital device. Data of this type gives a reliable estimate of what people see, what they attend to and how long they spend on parts of a screen, regardless of what they report doing.

Featured Image

Read the Original

This page is a summary of: Using the eye-tracking method to study consumer online health information search behaviour, Aslib Journal of Information Management, October 2019, Emerald,
DOI: 10.1108/ajim-02-2019-0050.
You can read the full text:

Read

Contributors

The following have contributed to this page