What is it about?
The success of corporate community involvement depends on employees' perception of and intention to participate in the associated activities. This paper explores personal and perceived organizational factors that influence casino employees' intention to participate in community involvement activities using the extended value-attitude-intention model.
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Why is it important?
Casinos use corporate community involvement as a way of counteracting the negative impacts of commercial gaming and supporting local communities. Hence, it is vital to understand the mechanism of engaging casino employees in corporate community involvement activities. Specifically, the study showed that perceived societal value and perceived societal pressure significantly influenced employees' attitude toward community involvement while employees' attitude toward corporate community involvement and perceived facilitating conditions affected their intention to participate in corporate community involvement activities.
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This page is a summary of: Casino employees' intention to participate in corporate community involvement activities – an extended value-attitude-intention model, Asian Education and Development Studies, September 2020, Emerald, DOI: 10.1108/aeds-01-2020-0014.
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