What is it about?

This related to Islamic banking advertising practices in Malaysia.

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Why is it important?

Comparison between Conventional and Islamic banking marketing activities.


Malaysian and Islamic Perspectives

Research Professor Dr. Khaliq Ahmad
Putra Business School-UPM-Malaysia

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This page is a summary of: Shariah observation: advertising practices of Bank Muamalat in Malaysia, Journal of Islamic Marketing, March 2010, Emerald, DOI: 10.1108/17590831011026240.
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