Shariah observation: advertising practices of Bank Muamalat in Malaysia

  • Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan
  • Journal of Islamic Marketing, March 2010, Emerald
  • DOI: 10.1108/17590831011026240

Bank Muamalat is one of the Islamic Banks and the article studies its advertising pattern.

Photo by mkjr_ on Unsplash

Photo by mkjr_ on Unsplash

What is it about?

This related to Islamic banking advertising practices in Malaysia.

Why is it important?

Comparison between Conventional and Islamic banking marketing activities.

Perspectives

Professor Khaliq Ahmad bin Mohamad
Qassim University

Malaysian and Islamic Perspectives

Read Publication

http://dx.doi.org/10.1108/17590831011026240

The following have contributed to this page: Professor Khaliq Ahmad bin Mohamad