An exploration of events research: event topics, themes and emerging trends

What is it about?

This paper looks at the key areas of research in events in recent years, and highlights topics that have been well researched, such as marketing and economic impacts, and proposes topics that are less well developed in academic studies, such as environmental and socio-cultural sustainability.

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Why is it important?

This review provides a great reference point for understanding the field of event studies, and is useful for academics and practitioners looking for an overview of the field.