Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry

Sachin Wasuja, Mahim Sagar, Sushil
  • International Journal of Pharmaceutical and Healthcare Marketing, November 2012, Emerald
  • DOI: 10.1108/17506121211283217

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http://dx.doi.org/10.1108/17506121211283217

The following have contributed to this page: Mr SACHIN WASUJA and Dr Mahim Sagar