All Stories

  1. Exploring patient choice in India: A study on hospital selection

    Article • International Journal of Healthcare Management, October 2019, Taylor & Francis

    Dr Mahim Sagar

  2. Modeling strategic performance management of automobile manufacturing enterprises

    Article • Journal of Modelling in Management, July 2015, Emerald

    Dr Mahim Sagar

  3. Performance measurement and management frameworks

    Article • Business Process Management Journal, November 2013, Emerald

    Dr Mahim Sagar

  4. Factors Affecting Customer Loyalty in Cloud Computing: A Customer Defection-Centric View to Develop a Void-in-Customer Loyalty Amplification Model

    Article • Global Journal of Flexible Systems Management, July 2013, Springer Science + Business Media

    Dr Mahim Sagar

  5. Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry

    Article • International Journal of Pharmaceutical and Healthcare Marketing, November 2012, Emerald

    Mr SACHIN WASUJA, Dr Mahim Sagar

  6. Integrated risk management in agriculture: an inductive research

    Article • The Journal of Risk Finance, May 2012, Emerald

    Dr Mahim Sagar

  7. Ethical Positioning Index (EPI): an innovative tool for differential brand positioning

    Article • Corporate Communications An International Journal, May 2011, Emerald

    Dr Mahim Sagar

  8. Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context

    Article • International Journal of Business and Globalisation, January 2009, Inderscience Publishers

    Dr Mahim Sagar