Global business beyond modernity

  • Nikhilesh Dholakia, A. Fuat Fırat
  • Critical Perspectives on International Business, April 2006, Emerald
  • DOI: 10.1108/17422040610661316

Postmodern, Transmodern, "Liquid" Modern - global business IS changing

What is it about?

In the initial years of the journal "critical perspectives on international business", there was a felt need from the editors to develop a global-international extension of the works that A. Fuat FIRAT, Nikhilesh DHOLAKIA, and Alladi VENKATESH have done on postmodernity, markets, and consumers. In this paper, DHOLAKIA and FIRAT undertake such an international extension of the postmodernity ideas.

Why is it important?

The article has influenced fields such as ethics, design, aesthetics and information technology networks.

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The following have contributed to this page: Dr Nikhilesh Dholakia