Developing inter‐regional brands

Hans Ruediger Kaufmann, Susanne Durst
  • EuroMed Journal of Business, May 2008, Emerald
  • DOI: 10.1108/14502190810873812

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http://dx.doi.org/10.1108/14502190810873812

The following have contributed to this page: Hans Ruediger Kaufmann and Professor of Business Administration Susanne Durst