Addressing the mega imbalance: interpretive exploration of Asia

  • Giana M. Eckhardt, Nikhilesh Dholakia
  • Qualitative Market Research An International Journal, January 2013, Emerald
  • DOI: 10.1108/13522751311289785

Mega Region, Micro Impact of Asia... in Cultural Terms

What is it about?

Even though Asia has 2/3rds of the global population and over half the global economic activity, Asia's share of qualitative and interpretive scholarly research is minuscule; and this shrinks further when we consider qualitative work emanating from Asian scholars and universities. This is a "mega imbalance" that needs to be addressed, especially since Asia has cultural reserves it can contribute to global knowledge. We propose some ways of addressing the mega imbalance.

Why is it important?

Asia in general is seen as an economic powerhouse but a weak region for innovation. If Asia also decides to ignore qualitative-interpretive approaches, and decides slavishly to ape positivist-empiricist methods only (in the mistaken notion that only such methods produce useful knowledge); then this will further reinforce the view that Asia is weak in terms of innovation. Alternately, if Asia leads with qualitative-interpretive approaches, it can carve out a rich cultural innovation space.

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The following have contributed to this page: Dr Nikhilesh Dholakia

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