The increasing dynamics between consumers, social groups and brands

Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro, Gianpaolo Basile, Demetris Vrontis
  • Qualitative Market Research An International Journal, August 2012, Emerald
  • DOI: 10.1108/13522751211257088

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http://dx.doi.org/10.1108/13522751211257088

The following have contributed to this page: Demetris Vrontis and Hans Ruediger Kaufmann