A model for structuring efficient consumer response measures

  • Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre
  • International Journal of Retail & Distribution Management, June 2008, Emerald
  • DOI: 10.1108/09590550810883450

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http://dx.doi.org/10.1108/09590550810883450

The following have contributed to this page: Professor David B Grant