Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Vassilis Dalakas, Joanna Phillips Melancon
  • Journal of Services Marketing, February 2012, Emerald
  • DOI: 10.1108/08876041211199724

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/08876041211199724

The following have contributed to this page: Vassilis Dalakas