Vassilis Dalakas

Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple

• Services Marketing Quarterly
• April 2014

Rivalries and sponsor affiliation: Examining the effects of social identity and argumen...

• Journal of Marketing Communications
• October 2013

Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Imp...

• Journal of Services Marketing
• February 2012

Gender‐role views and gift‐giving behaviors in Israel

• Journal of Consumer Marketing
• June 2010

Consumer Response to Sponsorships of the Performing Arts

• Journal of Promotion Management
• June 2009

Consumer Satisfaction with Television Viewing

• Services Marketing Quarterly
• June 2007

The Importance of a Good Ending in a Service Encounter

• Services Marketing Quarterly
• October 2006

How our adolescent children influence us as parents to yield to their purchase requests

• Journal of Consumer Marketing
• October 2006

The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters

• Services Marketing Quarterly
• January 2006

He said, she said … they said: parents' and children's assessment of children's influen...

• Journal of Consumer Marketing
• May 2005

Family consumer decision making in Israel: the role of teens and parents

• Journal of Consumer Marketing
• June 2003

Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Gre...

• Journal of Consumer Psychology
• January 2003

A five-nation study of developmental timetables, reciprocal communication and consumer ...

• Journal of Business Research
• November 2002

Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

• Journal of Euromarketing
• February 2002

Activation, Sponsorship

Category Exclusivity

Fan Avidity

Identification of Sports Fans

Sponsorship Advantages and Disadvantages