Vassilis Dalakas
California State University San Marcos
Faculty Member, Business & Management
United States
My Publications
Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple
Services Marketing Quarterly
April 2014
Rivalries and sponsor affiliation: Examining the effects of social identity and argumen...
Journal of Marketing Communications
October 2013
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Imp...
Journal of Services Marketing
February 2012
Gender‐role views and gift‐giving behaviors in Israel
Journal of Consumer Marketing
June 2010
Consumer Response to Sponsorships of the Performing Arts
Journal of Promotion Management
June 2009
Consumer Satisfaction with Television Viewing
Services Marketing Quarterly
June 2007
The Importance of a Good Ending in a Service Encounter
Services Marketing Quarterly
October 2006
How our adolescent children influence us as parents to yield to their purchase requests
Journal of Consumer Marketing
October 2006
The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters
Services Marketing Quarterly
January 2006
He said, she said … they said: parents' and children's assessment of children's influen...
Journal of Consumer Marketing
May 2005
Family consumer decision making in Israel: the role of teens and parents
Journal of Consumer Marketing
June 2003
Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Gre...
Journal of Consumer Psychology
January 2003
A five-nation study of developmental timetables, reciprocal communication and consumer ...
Journal of Business Research
November 2002
Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective
Journal of Euromarketing
February 2002
Activation, Sponsorship
Category Exclusivity
Fan Avidity
Identification of Sports Fans
Sponsorship Advantages and Disadvantages