All Stories

  1. Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple

    Article • Services Marketing Quarterly, April 2014, Taylor & Francis

    Vassilis Dalakas

  2. Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

    Article • Journal of Marketing Communications, October 2013, Taylor & Francis

    Vassilis Dalakas

  3. Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

    Article • Journal of Services Marketing, February 2012, Emerald

    Vassilis Dalakas

  4. Activation, Sponsorship

    Article • January 2011, SAGE Publications

    Vassilis Dalakas

  5. Category Exclusivity

    Article • January 2011, SAGE Publications

    Vassilis Dalakas

  6. Fan Avidity

    Article • January 2011, SAGE Publications

    Vassilis Dalakas

  7. Identification of Sports Fans

    Article • January 2011, SAGE Publications

    Vassilis Dalakas

  8. Sponsorship Advantages and Disadvantages

    Article • January 2011, SAGE Publications

    Vassilis Dalakas

  9. Gender‐role views and gift‐giving behaviors in Israel

    Article • Journal of Consumer Marketing, June 2010, Emerald

    Vassilis Dalakas

  10. Consumer Response to Sponsorships of the Performing Arts

    Article • Journal of Promotion Management, June 2009, Taylor & Francis

    Vassilis Dalakas

  11. Consumer Satisfaction with Television Viewing

    Article • Services Marketing Quarterly, June 2007, Taylor & Francis

    Vassilis Dalakas

  12. The Importance of a Good Ending in a Service Encounter

    Article • Services Marketing Quarterly, October 2006, Taylor & Francis

    Vassilis Dalakas

  13. How our adolescent children influence us as parents to yield to their purchase requests

    Article • Journal of Consumer Marketing, October 2006, Emerald

    Vassilis Dalakas

  14. The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters

    Article • Services Marketing Quarterly, January 2006, Taylor & Francis

    Vassilis Dalakas

  15. He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions

    Article • Journal of Consumer Marketing, May 2005, Emerald

    Vassilis Dalakas

  16. Family consumer decision making in Israel: the role of teens and parents

    Article • Journal of Consumer Marketing, June 2003, Emerald

    Vassilis Dalakas

  17. Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India

    Article • Journal of Consumer Psychology, January 2003, Wiley

    Vassilis Dalakas

  18. A five-nation study of developmental timetables, reciprocal communication and consumer socialization

    Article • Journal of Business Research, November 2002, Elsevier

    Vassilis Dalakas

  19. Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

    Article • Journal of Euromarketing, February 2002, IMDA Press

    Vassilis Dalakas