All Stories

  1. Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple
  2. Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
  3. Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
  4. Activation, Sponsorship
  5. Category Exclusivity
  6. Fan Avidity
  7. Identification of Sports Fans
  8. Sponsorship Advantages and Disadvantages
  9. Gender‐role views and gift‐giving behaviors in Israel
  10. Consumer Response to Sponsorships of the Performing Arts
  11. Consumer Satisfaction with Television Viewing
  12. The Importance of a Good Ending in a Service Encounter
  13. How our adolescent children influence us as parents to yield to their purchase requests
  14. The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters
  15. He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions
  16. Family consumer decision making in Israel: the role of teens and parents
  17. Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India
  18. A five-nation study of developmental timetables, reciprocal communication and consumer socialization
  19. Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective