From recipient to contributor: examining customer roles and experienced outcomes

Cynthia A. Lengnick‐Hall, Vincentia (Cindy) Claycomb, Lawrence W. Inks
  • European Journal of Marketing, April 2000, Emerald
  • DOI: 10.1108/03090560010311902

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http://dx.doi.org/10.1108/03090560010311902

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