International marketing adaptation versus standardisation of multinational companies

Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou
  • International Marketing Review, July 2009, Emerald
  • DOI: 10.1108/02651330910971995

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http://dx.doi.org/10.1108/02651330910971995

The following have contributed to this page: Demetris Vrontis and Professor Alkis Thrassou