The role of interaction quality and switching costs in premium banking services

Patria Laksamana, David Wong, Russel P.J. Kingshott, Fatimah Muchtar
  • Marketing Intelligence & Planning, May 2013, Emerald
  • DOI: 10.1108/02634501311324591

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http://dx.doi.org/10.1108/02634501311324591

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