What is it about?

This paper proposes a theory-based process model for the generation, development, sharing, and application of intentional managerial heuristics, from their origin as unspoken insight, to proverb-like articulation, to formal or informal sharing, and to their optional or compulsory adoption.

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Why is it important?

This study addresses the less-researched aspect of heuristics creation, transforms static insights from literature into a dynamic process model, and, in a blended-theory approach, considers insights from a distant, but relevant literature – paremiology (the science of proverbs).


I am thankful for all the valuable suggestions I received along the way.

Radu Atanasiu
Vrije Universiteit Amsterdam

Read the Original

This page is a summary of: The lifecycle of heuristics as managerial proverbs, Management Decision, June 2021, Emerald,
DOI: 10.1108/md-08-2019-1025.
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