What is it about?
This research aims to see how scholarly research on Greenwashing practices and behavior has progressed in the twenty-first century. There has been a lot of empirical, exploratory, and conceptual work done on Green marketing, Sustainable marketing, and Environmental marketing. However, there have been few attempts to produce a comprehensive scientific mapping of Greenwashing as a niche topic. As a result, the study’s goal is to elicit research trends through knowledge structure synthesis.
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Why is it important?
The research serves as a base for literature review and collaboration that could help potential researchers to reach out to relevant sources and resources.
Perspectives
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This page is a summary of: A comprehensive look at Greenwashing from 1996 to 2021: a bibliometric analysis, Journal of Indian Business Research, November 2022, Emerald,
DOI: 10.1108/jibr-04-2022-0115.
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