What is it about?

In this study, we used LEGO® SERIOUS PLAY® which applies concepts of ‘play’ to get a deeper understanding of participants experiences through metaphorical explanations. The concept was incorporated into our research on the volunteer tourism exchange programme, Worldwide Workers on Organic Farms (WWOOF).

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Why is it important?

Because LEGO® SERIOUS PLAY® offers a useful creative methodology for exploring socially constructed realities that are complex, dynamic and therefore demand a multi-dimensional approach to tourism studies.


I hope that this method, which uses LEGO® bricks, can bring interesting insights and perspective for future research projects.

Dr Yana Wengel
Hainan University

Read the Original

This page is a summary of: Constructing tourism realities through LEGO Serious Play, Annals of Tourism Research, January 2016, Elsevier, DOI: 10.1016/j.annals.2015.11.012.
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