What is it about?
Successfully adopting ERP in the fashion industry is a complex process that involves integrating technology and organizational culture. Analysing the influence of culture is critical to successful implementation and maximizing ERP benefits. The fashion industry, characterized by a strong dynamism and competitiveness, presents specific challenges that an ERP can mitigate.
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Why is it important?
Our study emphasizes that fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for maximizing the value of ERP systems in fashion. These factors lead to improvements in both financial performance and strategic decision-making. Researchers can build upon this study to explore the influence of technology adoption and organizational change on ERP systems within fashion, and the broader implications of cultural factors across various industries. The research sheds light on a previously understudied area, emphasizing the impact of cultural dimensions like individualism/collectivism, masculinity/femininity, and long-term/short-term orientation on the perceived ERP value.
Perspectives
It offers valuable insights for both fashion industry practitioners and researchers. For businesses, fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for successful ERP implementation.
Goncalo Baptista
Universidade Nova de Lisboa
Read the Original
This page is a summary of: Towards enterprise resource planning (ERP) success: effects of culture on decision-making in the fashion industry, Journal of Fashion Marketing and Management An International Journal, July 2025, Emerald,
DOI: 10.1108/jfmm-05-2024-0182.
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