Women Entrepreneurs’ Career Advancement in Vietnam’s Coffee Industry

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This study adopts the grounded theory approach, using semi-structured in-depth interviews with 31 women entrepreneurs in the coffee industry in the rural Central Highlands of Vietnam. Also, it found that necessity-driven factors play an important role in motivating female entrepreneurs to advance their careers. However, these factors may be transformed into the opportunity-driven motives. Furthermore, the findings suggest that Asia’s collectivism culture and family support significantly affect the success of the women entrepreneurs, although gender inequality is not perceived as a serious constraint in entrepreneurial activities.

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