What is it about?
A comprehensive model that is aimed to explain how patients decide on choosing an international destination to get international healthcare services is structured in this study. There are macro level factors related to the destination in addition to the micro level factors related to the particular facility that affect how customers / patients / health tourists decide on choosing a location. These factors are questioned among patients and healthcare professionals in a field study in Turkey.
Photo by Piron Guillaume on Unsplash
Why is it important?
The rapid growth in health tourism throughout the world offers good opportunities to many institutions. However this rapid growth is based on several factors and how the international patients decide on the particular country and facility is not clear. This study creates a model developed upon previous researchers studies and tests it with an empirical study to shed light on significance of each of the factors.
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This page is a summary of: Factors affecting health tourism and international health-care facility choice, International Journal of Pharmaceutical and Healthcare Marketing, April 2017, Emerald, DOI: 10.1108/ijphm-05-2015-0018.
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