What is it about?

This study draws on Goffman’s theorisation of symbolic interaction and presents how everyday doings and sayings together form an entrepreneurial persona, through which individuals manage the various gendered roles they situationally step in and out of. The findings reveal that to ‘do entrepreneurship’, women carefully cultivate an entrepreneurial persona that strikes a balance between entrepreneurial ideals and social expectations of womanhood.

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This page is a summary of: Understanding women's performance of entrepreneurship in the Sri Lankan context, International Journal of Gender and Entrepreneurship, October 2023, Emerald,
DOI: 10.1108/ijge-05-2022-0086.
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