What is it about?

This study provides fresh insights into rural artisanal activities in a developing world context. It highlights key determinants of the decision to engage in an artisanal business and the challenges that impact upon the growth of these activities.

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Why is it important?

The study shows that nearly half of artisanal businesses (45.4 per cent) comprise only the owners and no employee, while 54.6 per cent employ one to three workers. Also, some artisanal ventures were more gender-specific than the gender-neutral activities. Other observations were in age (most artisans were under the age of 46 years) and vocational training (most were self-trained followed by a third receiving training only in specific areas such as technical works, building and construction and general trading apprenticeships).


Artisanal activities constitute a high proportion of small businesses in the study area – with more than half (54.2 per cent) of respondents being classified as artisans, yet it is an overlooked area of entrepreneurship. Highlighted here are both types of activities and challenges regarding better conceptualising the understanding of artisans and regarding this mostly unarticulated base of practice.

Professor Nnamdi O Madichie
Nnamdi Azikiwe University

Read the Original

This page is a summary of: Determinants of livelihood choices and artisanal entrepreneurship in Nigeria, International Journal of Entrepreneurial Behaviour & Research, May 2018, Emerald,
DOI: 10.1108/ijebr-02-2018-0102.
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