What is it about?

This study surveyed a wide range of higher education students on their preferences and exposures to in-class video use. The results are then used to identify gaps between expectation and realization, which are then used to determine student segments (i.e., surpluses and deficits).

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Why is it important?

The paper demonstrates an effective diagnostic tool for education managers to identify courses with surpluses and deficits. One implication for educational managers is that a one-size-fits-all approach to in-class videos will not produce maximum student satisfaction.

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This page is a summary of: A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters, Education + Training, March 2022, Emerald, DOI: 10.1108/et-02-2021-0045.
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