Slimnastics School of Ballet: entrepreneurial decision-making “En Pointe”

What is it about?

Slimnastics School of Ballet, founded by Passant Esmail in Cairo, Egypt, has made ballet more accessible through its inclusive, community-centered approach. Having carved a niche in the competitive dance industry, the school now faces a critical crossroads. As Passant contemplates relocation and the school recovers from the pandemic, she must decide whether to sell the business or continue leading its expansion while upholding high standards in arts education.

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