All Stories

  1. A brand at a crossroads: Creativito’s journey from survival to significance

    Article • Emerald Emerging Markets Case Studies, May 2026, Emerald

    Miray Barsoum

  2. Empowering women entrepreneurs in developing economies: a model for building an equitable entrepreneurial ecosystem in Egypt

    Article • Journal of Entrepreneurship in Emerging Economies, April 2026, Emerald

    Miray Barsoum

  3. Redefining legacy: the strategic resilience of a woman leader in health care

    Article • The CASE Journal, February 2026, Emerald

    Miray Barsoum

  4. Slimnastics School of Ballet: entrepreneurial decision-making “En Pointe”

    Article • Emerald Emerging Markets Case Studies, January 2025, Emerald

    Miray Barsoum

  5. Innovative entrepreneurship “En pointe”

    Article • The CASE Journal, December 2024, Emerald

    Miray Barsoum