What is it about?
Considering the increasing power and influence of Chief Executive Officers (CEOs) in large corporations, and the relevance of their public discourse on the prospects of their companies, we address, adopting a novel approach, how succesful CEOs use the strategic levers within their reach in their letters and which aspects are susceptible to improvement.
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Why is it important?
The paper delivers a three-dimensional model representing how the identified strategic levers are articulated by BPCs in the BPC's discourse following diverse patterns. This paper points out BPC's strengths, among them a high level of moral reasoning compared to previous studies and improvable areas such as the extended absence of autocritique at the firm and personal level or the lack of leverage on the need for agility and proactive adaption.
Perspectives
Adopting a novel approach, this paper addresses the strategic levers triggered by CEOs in their letters from a managerial implication perspective, providing relevant theoretical insight into how they are articulated.
Dr. Beatriz Garcia-Ortega
Universitat Politecnica de Valencia
Read the Original
This page is a summary of: Assessing the strategic levers in the discourse of best-performing CEOs: a three-dimensional model, Corporate Communications An International Journal, March 2023, Emerald,
DOI: 10.1108/ccij-07-2022-0081.
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