What is it about?
In this article, I compared the length of open-ended runs of Broadway plays and musicals to see of receiving a Tony Award nomination or win extended the show's run. I found that the Tony Award for Best Musical was the award most strongly associated with a longer run. Winning that Tony Award tripled a show's likelihood of remaining open. However, most awards and nominations had no statistically significant impact on the longevity of a Broadway production.
Photo by Peter Lewicki on Unsplash
Why is it important?
Broadway theatre productions sell $1.3 billion in tickets and make a total contribution of over $12.5 billion to the New York City economy. Understanding the impact of the Tony Awards have on the length of a show's run can have economic benefits to artists, producers, and other individuals in the NYC theatre industry. Additionally, this article can help patrons understand when they should plan to see a production.
Read the Original
This page is a summary of: “I Hope I Get It”: impact of Tony Award nominations and wins on Broadway production longevity, Arts and the Market, May 2018, Emerald, DOI: 10.1108/aam-06-2017-0013.
You can read the full text:
Layman's summary of the study... plus some Broadway trivia that I learned as I worked on the project.
Forbes magazine article summarizing the study and what it means for consumers and the Broadway industry.
Broadway Radio podcast
The May 2, 2018, edition of this podcast discusses the "Forbes" summary of the study.
Article discussing what a Tony Award nomination means for producers, actors, and other nominees.
MarketWatch data summary
A quick summary of some basic Broadway statistics that uses the article's report of the average performance run for plays and musicals.
Open Science Framework page for the data in the article and an updated version of the file. The data can be used for any teaching or research purpose.
Pre-print of the article.
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