What is it about?
This related to Islamic banking advertising practices in Malaysia.
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Photo by mkjr_ on Unsplash
Why is it important?
Comparison between Conventional and Islamic banking marketing activities.
Perspectives
Malaysian and Islamic Perspectives
Research Professor Dr. Khaliq Ahmad
Putra Business School-UPM-Malaysia
Read the Original
This page is a summary of: Shariah observation: advertising practices of Bank Muamalat in Malaysia, Journal of Islamic Marketing, March 2010, Emerald,
DOI: 10.1108/17590831011026240.
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