What is it about?

This study looks at how people are searching for information about a drug called Ozempic on Google. Ozempic is a medication used to treat diabetes, but some people are using it for something else - to lose weight and look better. They call it "cosmetic weight loss" because it's not about improving health; it's about looking more attractive. The researchers used Google Trends to see how often people are searching for "Ozempic" and compared it to other similar drugs called GLP-1 agonists like "Wegovy" and "Mounjaro." They looked at data from March 2018 to February 2023. What they found is that the number of searches for "Ozempic" has been going up a lot in the United States. It's become really popular, especially since June 2021 when Wegovy got FDA approval for weight loss. Even though there are other drugs like Wegovy and Mounjaro, Ozempic is the one people are most curious about.

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Why is it important?

This study shows that more and more people are interested in using Ozempic for something it wasn't originally meant for - losing weight to look better. They're not using it to get healthier; they want to change how they look. This is important because it means that people are turning to medications without fully understanding the risks and benefits. Ozempic can have side effects, and it's not approved by the FDA for weight loss. Using it for cosmetic weight loss could be risky. It's also a concern for plastic surgeons and doctors who work on people's appearance. They need to be ready for patients who have used Ozempic and might need help with the changes it can cause in their bodies. As more and more people search for information about Ozempic online, there's a responsibility to provide accurate and safe information. Doctors and healthcare professionals should educate people about the right way to use medications and the potential dangers of using them for cosmetic purposes. The key takeaway is that while Ozempic and similar drugs might have benefits, they also have risks. Using them for cosmetic weight loss without medical guidance can lead to problems. It's essential for healthcare providers to educate patients about the proper use of these medications and ensure their safety. KEY TAKEAWAY: Growing interest in Ozempic for cosmetic weight loss, driven by social media and celebrity influence, raises concerns about its off-label use. Healthcare providers should educate patients about potential risks, emphasizing safe and informed medication use. Plastic surgeons must be prepared for patients seeking aesthetic adjustments due to Ozempic's effects.

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This page is a summary of: Public Interest in the Off-Label Use of Glucagon-like Peptide 1 Agonists (Ozempic) for Cosmetic Weight Loss: A Google Trends Analysis, Aesthetic Surgery Journal, July 2023, Oxford University Press (OUP),
DOI: 10.1093/asj/sjad211.
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