What is it about?
Several books packed into one handy package. (1) A summary of 'strategy tools' and why they are useful. (2) How to create one more closely aligned to the business's situation. (3) How to implement it.
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Why is it important?
There is curiously little in the strategy literature that recognizes what every experienced manager knows - that managing is a talking game. It is not a matter of rigorous models.
Perspectives
This establishes a new empirical research platform.
Professor J. -C. Spender
Akademia Leona Kozminskiego
Read the Original
This page is a summary of: Business Strategy, January 2014, Oxford University Press (OUP),
DOI: 10.1093/acprof:oso/9780199686544.001.0001.
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