What is it about?

Changes in technology affect business activities. The presence of the internet opens opportunities for sellers to expand their marketing reach. E-marketplaces can be utilized by sellers to broaden the marketing reach of their products. From the consumer side, the presence of the e-marketplace presents many choices in buying goods. The e-marketplace makes it easy for buyers and sellers to deal with products. This study aims to evaluate attitudes toward online shopping.

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Why is it important?

This study examines one of the e-marketplaces in Indonesia with a complete inventory of goods. The large selection of goods is due to the large number of sellers who sell goods on this emarketplace. A wide variety of products and prices will satisfy potential buyers. Prospective buyers will have many options. Even so, the quality of the goods also varies. On the e-marketplace, we can find some high-quality goods, mediocre goods, and replicas of the famous brand.


Perceived usefulness, perceived ease of use, and trust affect online shopping attitudes.

Adhi Prakosa
Universitas PGRI Yogyakarta

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This page is a summary of: An Analysis of Online Shoppers’ Acceptance and Trust toward Electronic Marketplace using TAM Model, Journal of Physics Conference Series, March 2021, Institute of Physics Publishing,
DOI: 10.1088/1742-6596/1823/1/012008.
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