What is it about?
Professional sport is a product with fascinating features: it is a perishable, luxury good with inconsistent quality, that is produced and consumed simultaneously. Its business model relies on its competitors to also be co-producers, collaborators, suppliers, and buyers. The supply chain of spectator sport connects back to participatory sport and allows us to build a new industry model that illustrates the interconnectedness of the sport industry.
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Why is it important?
Spectator sport is not always analyzed or perceived in technical, management terms. By creating precise connections between strategic frameworks and spectator sport we show how it can be better managed and researched.
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This page is a summary of: The Uniqueness of Spectator Sport from a Strategic Management Perspective: The Case for Spectatoritis, Journal of Global Sport Management, July 2019, Taylor & Francis,
DOI: 10.1080/24704067.2019.1641830.
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