What is it about?
This work deployed big data sets over Google cloud, and represents enhanced results for scale up, size up and speed up.
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Why is it important?
In a world of competition where user is focused to online purchase , in order to save time & energy. This work assists retailer to attract online customers towards their outlets via various attractive offers like Buy one Get one, discounts, cash back etc.
Perspectives
Readers can cite the document as : Verma N, Malhotra D, Singh J. Big data analytics for retail industry using MapReduce-Apriori framework. Journal of Management Analytics. 2020 Jul 2;7(3):424-42.
Dr. Neha Verma
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This page is a summary of: Big data analytics for retail industry using MapReduce-Apriori framework, Journal of Management Analytics, February 2020, Taylor & Francis,
DOI: 10.1080/23270012.2020.1728403.
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