The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Jianrong Hou, Xiaofeng Zhao, Jiahao Zheng
  • Journal of Management Analytics, May 2019, Taylor & Francis
  • DOI: 10.1080/23270012.2019.1613684

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http://dx.doi.org/10.1080/23270012.2019.1613684

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