What is it about?
This paper employs a constructing regional advantage (CRA) approach in respect of examining the potential of joint branding strategies intended to position and give visibility to cross-border regions.
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Why is it important?
Findings show that the combination of the key economic domains in which GNP excels will echo the cross-border advantage and strengthen a joint region branding strategy.
Perspectives
Eduardo Oliveira holds a Ph.D. in spatial sciences from the University of Groningen, the Netherlands (2012-2016). In his Ph.D. thesis, he brings together place branding and strategic spatial planning, particular at the regional scale. His work appears in journals such as Journal of Place Management and Development, Place Branding and Public Diplomacy, Regional Studies, Regional Science. Eduardo is also a regular voice at conferences focusing on spatial planning, territorial governance and regional studies.
Eduardo Henrique da Silva Oliveira
Christian-Albrechts-Universitat zu Kiel
Read the Original
This page is a summary of: Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal, Regional Studies Regional Science, January 2015, Taylor & Francis,
DOI: 10.1080/21681376.2015.1044020.
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